Aug. 1, 2025
E338: Bernerd Garsen from Garsen Grips
Send us a text Bernerd Garsen's journey to becoming one of golf's most innovative grip designers reads like a Hollywood script. After racing motocross professionally and suffering career-ending injuries, a chance encounter led him to an eight-year modeling career across Europe and South Africa. It was during this time that his passion for golf reignited, eventually leading him to create Garsen Grips – a company now boasting over 85 professional tour wins, including Olympic gold, silver, and b...
Bernerd Garsen's journey to becoming one of golf's most innovative grip designers reads like a Hollywood script. After racing motocross professionally and suffering career-ending injuries, a chance encounter led him to an eight-year modeling career across Europe and South Africa. It was during this time that his passion for golf reignited, eventually leading him to create Garsen Grips – a company now boasting over 85 professional tour wins, including Olympic gold, silver, and bronze medals.
The creation of his first grip came from pure necessity while working as a golf instructor. Noticing how students struggled with conventional grips when attempting to position their hands properly, Garsen cut apart three existing grips and glued them together with shoe glue to create his first prototype. This DIY approach led to his patented Edge Grip design, featuring edges for optimal thumb placement that puts the hands in a more neutral position.
What truly sets Garsen apart in the equipment industry is his commitment to performance over marketing hype. Unlike larger competitors who pay players, coaches, and even offer luxury watches as incentives, Garsen has earned every one of his tour wins organically. Players like Henrik Stenson (British Open), Tony Finau, and Lydia Ko (Olympic gold) choose his grips purely for performance. This authenticity hasn't come without challenges – Bernerd candidly describes competitors attempting to copy his designs, spreading rumors about his company failing, and even trying to interfere with his manufacturing relationships.
The market has validated his approach. Beyond his impressive tour statistics, Garsen now partners with major manufacturers and boutique putter companies for custom co-branded grips. His technical innovations have expanded from the original Edge Grip to the popular Max Grip, Quad Tour, and specialized designs explicitly created for top players like Lydia Ko's custom 15-inch Quad that helped her win three consecutive tournaments.
Bernerd's story is one of perseverance, innovation, and staying true to his belief that genuine performance trumps marketing dollars. For anyone looking to improve their putting through technology that actually works rather than just looks different, Garsen Grips represents what's possible when passion meets purpose in the golf equipment world.
Website: https://garsengolf.com/
Instagram: https
Special thank goes out to our show sponsor:
🏌️♂️ The Golf Stop - https://thegolfstop.com/
And also our show supporters:
⛳️ Las Vegas Golf Superstore - https://www.worldwidegolfshops.com/
🏌️♂️ Rohrs Golf Co - https://rohrsgolf.com/
00:28 - Meet Bernard Garson of Garson Grips
01:52 - From Motocross to Modeling Career
06:06 - Creating the First Garson Grip
09:28 - Getting USGA Approval and Tour Access
16:22 - Tour Wins and Olympic Medals
23:57 - Politics and Competition in Grip Industry
32:12 - Success Without Paying Players
42:47 - Expanding the Brand and Future Ventures
52:27 - Final Thoughts and Contact Information
WEBVTT
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hey everybody.
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Oh darling, I'm hot today.
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Let's go while we're young.
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Hey everybody, Thank you so much for joining us for this special interview episode of the Chasing Daylight podcast.
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We love having guests on, especially guests in the golf space, and today we have Mr Bernard Garson, famously known for Garson Grips.
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How are you doing this afternoon, sir Matt?
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I'm doing great.
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I'm happy to be here.
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Thanks for having me on.
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Yeah well, thanks for joining us.
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We've been trying to get you on the show for a couple of years now and just you know you're a busy man, You're a busy man.
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So I want to start.
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I like starting all the interviews off by giving the people who may not know you or know your story a little bit of background.
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There's a great page on the Garson website, on the About page, that talks a lot about how you started.
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I wasn't aware that you were a model.
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Oh yeah, 25, 25 years you know.
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So yeah, yeah for a model.
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I guess I've heard the comment from model to mobile, you know.
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Oh, I like that.
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Ever think about when I was back doing modeling, living in europe, that I'd be back involved in the golf business and designing grips is pretty crazy, yeah, yeah well, let everybody know how you got started in the golf space.
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We can fiddle around with the modeling if you want, but what got you into golf and how did that lead to owning a grip company?
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Well, it all probably started back when I was around 10 years old.
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I started playing golf with my father and next thing, you know, I'm out there, you know, playing with him and all his buddies, and I'm sitting there on a weekly basis.
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You know what am I doing?
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Playing golf with all these old men.
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You know, there's no yoke.
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I'm not out hanging out my buddies playing golf.
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So I got out of golf at about 14, I got on the motorcycles, I started racing motocross.
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I raced professionally for a few years and I crashed and pretty banged up myself, pretty good, fracture my skull, messed up, my back broke a few bones and all that.
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So I kind of like gave up the motocross and I got back into golf and, uh, just kind of playing around, but my swing wasn't as good as it was.
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So I, you know, ended up going out one night with a few of my buddies.
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We went into a bar and they were having this contest and I entered the contest and photographer came up to me, said what have you ever thought about, you know, maybe doing some modeling?
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I'm like, no, this is well you know.
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Uh, what would you like to?
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Like, get some pictures done?
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So I went build a portfolio.
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I went around a couple inches in la when I was living in la and they said well, you know, if you're gonna get started, you gotta go to europe.
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So I packed my bags and I went to barcelona.
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I was there for for a week and actually tore all my ligaments and my ankle in a fashion show, believe it or not.
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I didn't want to get into that story.
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Motocross, the runway crash, right.
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So I went back back home and for the year following year, I moved back to Europe.
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I was there pretty close to eight years traveling throughout Europe Italy, germany, france, greece, spain live in South Africa for a year.
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And yeah, so while I was living in Europe Italy, germany, france, greece, spain lived in South Africa for a year.
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And yeah so while I was living in Europe, a friend of mine was a tennis instructor at one of the high-end golf clubs in Masiabac in Barcelona.
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So he says oh, you know what?
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There's a golf course out here.
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You want to teach me how to play golf?
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You can play golf for free.
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And I'm like sure, sure, why not?
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So I took the game up again and started playing.
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And it was, you know, it was a lot of fun.
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And I moved back to miami in 95.
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Um started modeling there and doing a lot of cruise line work and just a lot of commercial work.
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So then, after uh, 9, 11, the industry kind of died.
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So I went to work out at dural.
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Within six months I was running all the golf outside operations.
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So I was in charge of the golf and think well, I'm out here, I might as well start playing golf again for a while.
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So I started playing golf and and, uh, you know, that was just kind of like you know, a daily, weekly thing to hit golf balls.
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We'll play golf once or twice.
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And that was it.
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So then there was a group of uh, not a group, but a production company I'm doing infomercial, jim mcclain.
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So I stopped by to talk to him.
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They told jim well, we know this guy, he can obviously speak on camera.
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Why don't you have him get in your commercial?
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Jim says, well, I know you, but can you hit a golf ball?
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I said, yeah, I can hit a golf ball.
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So so we did the infomercial and then after that, jim's like you know you can get it around pretty good.
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What are you doing working out here?
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He said how old are you?
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And at the time I was in my mid-40s.
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He was well, what's your story?
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And I told him the whole thing.
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He goes well, what about the Champions Tour?
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So I thought about it.
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And then, a couple years later, at the time my wife designed a line of acrylic furniture for robin stuckey, which is a big furniture store in florida.
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I started doing all their tv commercials and their catalog work and everything else and I got to talk to the owner about, you know, champions tour and we talked about possibly doing a, a sponsorship deal where he was going to pay me to stop working and just play golf to have a chance for the pga tour of the champion store, which we did do.
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And then, uh, three days before my last day at work, a battery charger fell on my head in the cart bar, oh no.
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So that put me back in the you know four herniated disc in my neck concussion.
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I went through two years pain management for epidural shots, physical therapy, so golf game kind of went to shit, basically, you know.
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So after that I became an instructor, I started teaching golf, became an assistant pro, and as a kid I always putted differently, I always putted my hands more open on the side of the putting grip.
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So I was incorporating that and teaching people.
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Like I understand what you're talking about, but it really doesn't feel comfortable because there's not a perfect place to rest my thumbs, like the flat spot, yeah.
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So I went home one night and I cut apart three grips and glued them together with shoe glue and that's how I came up with the first edition of the edge grip with the two edges on the side where your thumbs were on each side.
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So I was, I glued that.
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Take that to a putter shaft and I was trying to show that, incorporate that with teaching people like man, this is great, where can I get one?
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I'm like, wow, this is the only prototype that is out there.
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So I found an investor.
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Uh, and before you know it was on a plane went to china and within the first year I went through five factories trying to produce my product.
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Um, every every factory that I meant that I sent the grip to was sending out another factory and the same factory was manufacturing the grip every time.
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Yeah, so that really wasn't the hard part.
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I ended up working out the production end of it.
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So then, after getting that, you know, trying to get this approved by the USGA, I went through seven submissions to get my first grip approved, which took two hours.
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Seven.
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And it's not like they tell you each time, oh, this has to be done, it has to be done.
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They don't tell you everything at once.
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It's like, well, this isn't conforming because of this, this isn't conforming because of that.
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There's always just something a little, very small, and I think the most interesting about it was because it was something so different.
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In the beginning I think they really didn't know what they were looking at.
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So after the seventh submission I finally called Carter Rich and said, hey, listen, what's going on?
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Are you ever going to approve this or are you just jerking off?
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Every time I had to get it resubmitted, I had to do tooling, new molding.
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It wasn't just something that could be done easily.
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It was a big cost process to go through all that.
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But I ended up, you know, persevering through all that and I got my grip finally approved.
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And then, next thing, you know I'm out on tour, took the grip out on tour, which was another chore getting out on tour you can't just pack your bags and go stand on the punting ring.
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There's all the politics of getting on tour as well.
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You know you've got to have a player using your grip.
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But if you don't have a if you don't not on tour.
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How can you get a player unless you know somebody?
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So I was fortunate enough to know Fulton Alum's daughter and she got it in her father's hands.
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So he was using it on the champions tour when he was playing.
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So I was able to get him to sign an affidavit that he would put the grip in place.
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So that got me rights to get a credential out on tour.
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But once you get a credential it doesn't mean you stay out on tour either.
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You have to have so much appearance on the Daryl Survey, which is a company that goes out there every week and they mark what is in the players' bags all the equipment, from the irons to the drivers, the shafts to the grips and all that, and that's a whole process as well.
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What's the percentage on the Daryl that you have to have?
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The percent here have played your product in play.
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But as of now I have over 85 woods on tour, so it's not that bad.
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But they also incorporate that with all the tours, the pga and then, um, you know the ironic thing about it when I first got on tour, the edge grip was a little skinny grip.
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Next, you know, super strokes coming out and then it was the fat grip stage.
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You know so then I had to now go back to drawing board and come up with my next grip, which was the fat grip, which was the max grip.
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Yeah, so yeah.
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So what is now like the quad tour?
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The main one Is that basically your original design that you just changed over the years.
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Well, basically the funny thing about that see, all my grips designs came from just like I would take other grips and I was out on my balcony shaving grips down, grinding grips down.
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I bought a grinder getting rubber all over the balcony.
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At the time my wife's like what are you doing out here?
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You're making a big old mess and I'm like, well, you know as a kid I grew up having a little workshop downstairs in the house.
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I was always doing my, you know, coming up with many things and doing things, and I enjoyed it.
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So the QuadGrip now is probably the main leading selling grip, but the Max to me it all goes back to the technology and the Max and the EdgeGrip.
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Because basically what the grips are doing you know for yourself by getting your hands on the side, it's putting your body in a more neutral position, which is getting doubles into your body, sending your shoulders back into proper position.
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So when I got out on tour, you know there's a lot of coaches that are really big believers in the technology of the max grip Mike Shannon, mike Bender, pete Cowan he uses the edge grip as a training aid for wedges with his players.
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Phil Kenyon you know he's taught a lot of the main players out there and so basically, being out on tour, there are a lot of guys, like the first time JB Holmes picked up my grip, he threw it back and he says what the hell is this thing?
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He goes.
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Is it on the putter wrong or what?
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I said well, what are you talking about?
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He?
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I said well, what are you talking about he goes.
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It feels weird.
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I said well, let me ask you a question, jb.
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I said how well has your putting been lately?
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And he goes well you got me there right.
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So at the time there was a coach out on the putting green that had a sand lab set up there and he was giving the guys their stats.
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So I said, go over and have your stats checked.
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And his caddy came back.
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He says can we have the head cover that putter?
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He goes jb, stats have never been that good.
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You know.
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A little visit.
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No, jb pretty much put me on the map, winning three times with the edge grip and then, after you, within stinson, went to the british open really acknowledged the fact that garson was a legit company I didn't realize that had had that on
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his.
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So a lot of it was.
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You know guys saying, listen, I understand the technology, but I'm too traditional.
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I can't get into this position, which basically it doesn't take that long to really get your body to adapt to something.
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If you give it time, Like literally, if you pick up a Max grip and you putt with it within for 20 minutes, your body will.
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Of course, in the beginning it feels strange because we were all taught how to putt one wing Yep Right down the middle.
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Nobody said that was right or wrong.
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That's how we were all taught.
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But you know, look at all the swing changes now in golf.
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I mean everything.
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There's so much technology based with everything and it can all be proven with the technology that's out there how much better things are for you.
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So, having all the data and all the breakdown of the design of my grips, I know that I have the.
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It's just that, being a one-man band and doing this all on my own, I don't have the resources that some of these beer companies have to do all the marketing, promotion and pay off players to be out there in my grip.
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Pay players for wins, give them Rolex watches because they're winning with the grip, paying off coaches to keep them in a grip.
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Uh, pay players for wins, you know, give them rolex watches because they're winning with the grip.
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Paying up coaches to keep them in a grip, I mean, there's, yeah, the politics out on tour.
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It's you know, there's a lot more that goes involved than just being out on tour.
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You get, you deal with so much out there.
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It's unbelievable have you ever been approached by some of the bigger brands and been basically like get the hell out of here?
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well, it's kind of, in a way, I I know that I have been sabotaged by, sabotaged by companies putting grips, my grips, on on product to kind of make my grip look bad by putting it on crooked, not putting enough tape on the grip to make it move.
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There's, there's so much going on.
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I don't want to mention names, or of course not, yeah, of course not.
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But then, but it is good to know that you know, I'm also now doing co-branding for some of the top manufacturers out there, the top brands out there, um, so it's that's good to know that they're believers in my technology yeah yeah.
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So I mean right now, you know I probably have not just the top brands, but I mean constantly now a lot of these new smaller boutique putter companies are reaching out to me, for, you know, custom branding grips, which is which is a lot of fun to get involved.
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The coggins stuff is amazing.
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Oh yeah, his grips are great.
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I love his design yeah, it's so good.
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Just in the last month, we probably uh aligned ourselves with six more brands out there to uh get more marketing going on the custom branding, and just constantly now it's getting bigger and bigger.
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But the best thing about it, too, is like we're not asking for a major amount of quantity.
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Yeah, I've got it set up where, if you want to do a custom grip, you can do your own custom branding, for, you know, only 100 grips.
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That's amazing.
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I've asked for thousands.
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So yeah, that really helps those smaller brands.
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Oh right, yeah, have you talked with Dave Frisch from Goodwood?
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We're big fans of the Goodwood putters around here.
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We did reach out together.
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I know he was really interested in my tpe grip, the rubber grip, um.
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But see, like, like the rubber grip, you'd have to do a whole new tooling, holding, molding just to change the logo.
00:15:08.496 --> 00:15:18.856
It's not the same, it's just being able to do a 200 deal, art, art, layouts that you produce in a grip and the price point on doing a new mold is a couple thousand dollars just to get started.
00:15:18.856 --> 00:15:23.780
So it's kind of like that's kind of deterring for, you know, deters people from wanting to go in that direction.
00:15:23.780 --> 00:15:24.484
That's what I'm saying.
00:15:24.484 --> 00:15:31.181
With what we're doing with the lower quantities, it really helps, right, yeah yeah, yeah it's.
00:15:31.302 --> 00:15:36.510
It's nice seeing more and more pop up, uh, on the on the boutique side of it.
00:15:36.510 --> 00:15:38.494
But let's talk about the tour wins.
00:15:38.494 --> 00:15:39.676
But let's talk about the tour wins.
00:15:39.676 --> 00:15:41.538
You said you have 85 tour wins.
00:15:41.538 --> 00:15:46.388
Now Over 85, right, yeah.
00:15:46.388 --> 00:15:51.552
And Lydia Ko, would you say she's been your most loyal.
00:15:51.552 --> 00:15:53.052
Is that the right word?
00:15:54.053 --> 00:15:56.015
Loyal, I would say.
00:15:56.015 --> 00:15:59.739
Henrik Stenson is still in my grip even though he's on the lift tour.
00:15:59.739 --> 00:16:08.868
He's won the first major with the British Open and that really put Garson on the map.
00:16:08.868 --> 00:16:14.431
Let people know that this company was for real and really got me a lot of recognition and accountability and appreciation out on tour, where I was respected a lot more.
00:16:14.431 --> 00:16:18.193
Tony Finau every one of his wins are in my grip.
00:16:18.193 --> 00:16:20.090
He's been doing well with me.
00:16:20.090 --> 00:16:25.812
I'm really excited to do the Tony Finau Foundation process where portions of sales go to his foundation.
00:16:25.812 --> 00:16:43.934
And Lydia Ko, not only being loyal, she's been probably the most prominent lately after winning the gold medal with the Quad 15 that I designed just for her and then, after winning that, she won two tournaments in a row.
00:16:43.934 --> 00:16:45.570
So she won three tournaments in a row.
00:16:45.570 --> 00:16:58.386
When she got back into my grip because the putter brand that she was using got her out of my original, out of the original quad tour, got her into the longer grip which you know, and she contacted me and says well, do you have a?
00:16:58.427 --> 00:17:01.707
longer grip and I'm like I do now.
00:17:01.707 --> 00:17:02.448
I do, I do.
00:17:02.448 --> 00:17:06.913
But the one I had, the 17-inch grip, was too heavy for her because she's very particular on her weight.
00:17:06.913 --> 00:17:14.221
So I went and met with her at the Onica tournament last year and we developed the 15-inch grip.
00:17:14.221 --> 00:17:29.546
I cut apart a few grips, made her a 15, a 17, and we settled on the 15 inch quad tour and now I'm in the process of redesigning another 15 inch grip for her, another quad, the quad pistol design, which is a little little narrower in profile.
00:17:29.546 --> 00:17:32.853
So such, I'm always standing in her grip.
00:17:32.853 --> 00:17:34.796
She's always tinkering like this.
00:17:34.796 --> 00:17:39.756
I've got, uh, three different companies reached out for me for her grip because she's going through another.
00:17:39.756 --> 00:17:44.414
Different companies reached out for me for her grip because she's going through another putter, experimenting again.
00:17:44.414 --> 00:17:48.653
So, yeah, pros man, that is great, because it's always like, hey, can you send me some grips and overnight them please?
00:17:48.653 --> 00:17:53.867
I'm like, oh sure, don't worry about it, and it cost me 125 bucks with fedex I'll get.
00:17:53.948 --> 00:17:58.012
I'll get them to you it'll be nice you send me your fedex account, but count, but what am I?
00:17:58.032 --> 00:18:01.336
yeah, oh, that's funny.
00:18:01.336 --> 00:18:03.519
And so who on?
00:18:03.519 --> 00:18:08.830
Well, let's say this what, what tour represents right now your most players?
00:18:10.212 --> 00:18:12.436
uh, the corn fairy tour right now.
00:18:12.436 --> 00:18:17.192
Um, I have quite a few guys out there, which is always a good stepping point.
00:18:17.192 --> 00:18:21.211
It's like you know, at one point in time I had over 22 guys on the corn fairy tour.
00:18:21.211 --> 00:18:26.653
Um, you know so, and and honestly, for me, I travel all the tours on my own.
00:18:26.653 --> 00:18:39.166
So I go from the pga tour, the corn fairy tour, lpga tour and it's kind of tough because not being out on every tour, like I say, like some of these other brands that have reps on every company, on every tour, they have visibility on every tour.
00:18:39.166 --> 00:18:44.180
Every time, like if I leave the tour for a couple weeks, it's almost like out of sight, out of mind.
00:18:44.220 --> 00:18:48.776
Some of the other brands will attack my players and say, hey, you know, garcia's never coming out here again.
00:18:48.776 --> 00:18:50.542
We heard the company's folding.
00:18:50.542 --> 00:18:55.741
You should get yourself into this grip, that grip, and then it's kind of like oh yeah, you know.
00:18:55.741 --> 00:19:18.031
So it's been a battle, but you know it's been a battle that I'm still pursuing and not going to quit, because I, you know, the company is just getting bigger and bigger and it's like, you know, the tour wins are proving it and, and the thing about it too, it gives me a lot of satisfaction to know that I'm not just slapping a new name on a product and changing the color scheme and still saying I have a have a new grip.
00:19:18.031 --> 00:19:19.994
You know it's.
00:19:19.994 --> 00:19:20.836
It's kind of like.
00:19:20.875 --> 00:19:25.731
The fact is, I know that my grips are, like I said, all technology-based and I can prove it.
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