May 28, 2025
328: From Pro Golfer to Master Craftsman: Dave Frisch's Putter Revolution
Send us a text What makes the perfect putter? It's a question that has fueled endless debates among golfers, but few have explored it with the depth of knowledge and hands-on expertise as Dave Frisch of Goodwood Golf Company. Transforming from golf professional to self-taught CAD designer and master putter craftsman, Dave brings remarkable insights into both the artistic and scientific elements of putter creation. This episode peels back the curtain on the custom putter industry, revealing h...
What makes the perfect putter? It's a question that has fueled endless debates among golfers, but few have explored it with the depth of knowledge and hands-on expertise as Dave Frisch of Goodwood Golf Company. Transforming from golf professional to self-taught CAD designer and master putter craftsman, Dave brings remarkable insights into both the artistic and scientific elements of putter creation.
This episode peels back the curtain on the custom putter industry, revealing how these precision instruments are designed, manufactured, and personalized. Dave walks us through his journey of teaching himself computer-aided design and machining, explaining how he transforms blocks of carbon steel and stainless into heirloom-quality putters that perform as beautifully as they look.
The conversation takes a fascinating turn as Dave shares findings from his ongoing research comparing different putter designs. Using sophisticated tracking technology, he's challenging some of the boldest marketing claims in the industry, particularly those surrounding "zero-torque" putters. His data suggests what many experienced players intuitively know—there's no universal solution in putting, and the best putter is one that complements your natural stroke pattern.
Beyond technical details, we explore what makes custom putters so special: personalization. From custom stamping that commemorates meaningful dates or initials to precise specifications tailored to individual stroke characteristics, these aren't just clubs—they're personal instruments that often become treasured possessions passed through generations.
Whether you're fascinated by the craftsmanship behind golf equipment, considering investing in a custom putter, or simply love geeking out about golf technology, this conversation offers valuable insights that might forever change how you think about the most personal club in your bag. Check out Goodwood Golf online to see Dave's stunning creations and learn more about his approach to putter craftsmanship.
An indoor Trackman Lounge in the south end of the valley featuring four bays, a snack bar, and beer!
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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00:00 - Meet Dave Frisch of Goodwood Golf
10:09 - From Pro Shop to Putter Maker
21:37 - Design Innovation vs Industry Copying
31:27 - The Art of Handcrafted Putters
38:32 - Custom CAD Design and Machine Work
47:37 - Zero-Torque Putter Study Findings
58:27 - New Mallet Design and Customization
01:07:36 - Golf Equipment Preferences and Courses
01:17:27 - The Future of Putter Technology
WEBVTT
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What is up everybody, and welcome to another episode of the Chasing Daylight Podcast.
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We had so much fun last time.
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We had a guest on live.
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We decided what the hell, let's do it again.
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This time we're bringing in Dave.
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Is it Frisch?
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Is that how you say your?
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Last name yeah correct From Goodwood Golf Company.
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Welcome to the show, sir.
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Thank you, that's pretty good because this guy does not pronounce anything correctly the first time.
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Well done.
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He's in the 1% with my last name.
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Have you seen my last name?
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Good Lord, I get everything you can imagine.
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Out of curiosity, how would you pronounce Matt's last name?
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We've heard a lot of things.
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I'm curious.
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Wait, how do you spell it again?
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It's W the word angry.
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C-H-T.
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It's like Wayne Kreicht, that's how you would say it.
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How would you say it, wainwright really good, yeah, it's not bad.
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Not bad, that's really good.
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We had a lady.
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How you say it?
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You say, yeah, we got that we got that one time at the golf course.
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Like the course I play, all the time the starter yells out wang and yacht yeah and uh yeah, so that's kind of one of my running nicknames.
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Uh, thanks for so much for coming on.
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It is it's late for you.
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It's it's after hours uh, nothing's open right now right, you.
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You don't live in a 24-hour town, so nothing's open right now.
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It's dark, it's quiet, everyone's asleep, uh, so thank you so much for for doing this, you know we uh we did, uh, uh, not really a collab, but you did some putters for us and, um, dan absolutely loves his.
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I absolutely love him.
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I fucked up and and didn't cut Joe's BGT shaft to the right length, so when he got it it came out to like F2.
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It was stupid, stupid heavy, but I have.
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He's telling these guys it was heavy and they're like what are you talking about?
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I found a KBS 120 cutter shaft and a good grip and it's swing weight right now.
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It's good.
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I was on staycation so I couldn't get it to him for him to play with this weekend, but it's ready for him.
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So, he's going to drive to Havasu, I'll get it.
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Oh my God.
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He lives 20 minutes from me.
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It's not as bad as he makes it sound, so I put it out there to everybody on instagram if anybody had any questions.
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We did get one question from ag.
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Um, our interactions on instagram aren't exactly where they could be right now, but, uh, he wanted to know what it was that got you started to you know, with your own brand.
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What made you want to start your own company?
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So I think we can answer that question and a bunch of others If you just kind of give us the spiel on what made you start Goodwood.
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Went to about a semester of community college because I didn't know what I wanted to do but I like playing golf too much in the meantime, so I stopped going to school, got pretty good.
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Um was working at a golf course, passed my PAT, passed the written test, ended up getting a job as a system pro and um just kind of self-taught there and did that for about eight years.
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Um, it was fun in the beginning but a lot of hours, not a lot of pay.
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So got out of that business, of that business and um.
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But while I was doing that, um, one of my favorite things was to go to local golf galaxy and they always had a used bin where you could find some old wedges or old.
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Occasionally you find it old cameron putter or ping or something like that and I just like refinishing them.
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You know you could get them out of the used bin for 10, 15 bucks and then go trade them back in for 50 bucks after I spent 20 minutes fixing it up.
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So just something fun to do, um.
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But I was always really into short game stuff, putters and everything like that and really wanted a double.
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Oh, nine would have been a terrible financial decision, you know at the time to to buy one of those.
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So, um, just kind of taught myself CAD and I was always pretty artistic, so I picked that up quick and then outsourced.
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I found a place that would make 10 heads, so 10 heads was still cheaper than buying one of those and then just pre-sold a few of them.
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Started off as just a hobby, never envisioned it being something that I do full time.
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But first model kind of sucked, then the next one was a little bit better, and then here I am now with with a bunch of different models.
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So and fortunately actually right around uh, covet time, everybody you know picked up golf, started doing things outside.
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That's actually when I started doing this full time, which was crazy.
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So, yeah, yeah how is covid with the golf courses out there?
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Because what what happened out here is is you know, we have there's three million people in the valley and it seems like half of them didn't play golf and now they all do the.
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We have no t times.
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Rates are through the roof.
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It's impossible to book.
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Is that happening out there as well?
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That's, that's pretty much how it is now still, and um, I don't know what the country clubs are like out there, but I mean, it is nothing for your run of the mill country club to have a waiting list and a 10 grand initiation fee, Like it's just it's impossible to get into them.
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So you know, and like I said those, are run-of-the-mill ones.
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Those are on the lower end, I mean.
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You know, some of the other ones obviously are.
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They've always been expensive, but yeah where are you located at uh specifically?
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Like I am, area of maryland right right on the maryland pennsylvania line, so basically dead between york, pennsylvania, and baltimore city okay, so I have family just like a little bit south of baltimore and I was there last year and I have a buddy in wilmington.
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I went to play bitterman.
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I don't know if these guys know that I went to go play bitterman, but I went up there.
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But never played it, but I've heard of it it's sick.
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But you know, I, luckily I had a friend there and I was trying to look for courses to play there's, there's a lot of amazing golf up there.
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You know, like, and uh, if you're familiar with whatnot thrifty golf is in annapolis and like cinco shut up, um, but there's a lot of, there's a lot of great golf up there.
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I that's surprising because they're, like for Vegas it's such a transient city you know what I mean like people come in play golf, but for us it's very difficult and I I'm surprised, like in that area there's there's so much golf and you're experiencing the same thing that we have out here.
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Yeah no, the Northeast is is great.
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There's a lot of good players too, especially when you get up towards the Philly section.
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I mean it's, it's incredible.
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I mean just anybody and everybody you run into, just you know you get paired up with them randomly, it's.
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It doesn't surprise me at all anymore.
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You go out and they shoot a ho-hum 66, 67, just, oh god, out of nowhere.
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Did you play any tournament golf?
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nah, like because there's just the competition is just insane and you guys, you guys have a dead season too right, because the courses shut down and they don't shut down out here a fun little winter tour thing that um goes on every every friday morning just up the road in pennsylvania.
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That um, yeah, we it's cart covers and heaters, and you know there is no such thing as a frost delay on some of these golf courses out here oh man, wow, that's awesome that's crazy, that's crazy yeah, frost delays out here just ruin the winter because those people that get pushed back, they
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uh it's no fun.
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Yeah, okay, um, what?
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So you said you wanted a 009, so this is.
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This is the big thing that's going on in the golf space right now is everybody is complaining about everybody copying.
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Uh, that sure company from you know, the pacific northwest, um, and I I have said you know, uh, ping was copied with scotty's and the newports, and bet nardi copied scotty and the ping newports, and scot and Scottie is copied Odyssey with their new jailbird variant, and you know now Odyssey is copying a lab with their UFO shape looking putter.
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As a.
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As a designer and maker of putters, how do I phrase this?
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Are these people right for being upset that people are copying, or is it?
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Hey, that's just part of the way it is.
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Deal with it.
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There are very few original designs in golf clubs period, not just putters, but golf clubs period.
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I mean, I'm trying to think of the shapes that haven't really been copied.
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I mean, even look at, I didn't see much outrage, you know, when Odyssey has basically copied the tailor-made spider shape, which they have a lot.
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They're not.
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It's not as close as what Cameron did with Ping or what Odyssey has done with the lab putter, but there are a lot of shapes out there and everybody, everybody and their brother, has copied the Odyssey number seven design.
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now oh yeah.
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I mean, that's just like, that's like a standard mallet shape now.
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So you know, I, I, I would.
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That's funny people, that's they're.
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They're like why your g7 looks just like a ping answer.
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Or it's just a ping answer, it's like and I'd be an idiot not to make it because it's right right easily 80 of my sales, so I mean here's the thing, though, where, where it different, uh, differentiates, or I'm not saying it right, but anyway, it's like all of us on this show are like a firm believer in getting something handcrafted, made for you, something handcrafted made for you, specifically, right, like it's not buying something off the rack.
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That is not.
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You know, like people want a ping answer or whatever they want, like that's fine, it's awesome, good for you, but it brings a personality into it.
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You know, like we, we got ours hand stamped or or milled the way we wanted and we can customize it and that's that's where it's.
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It's an heirloom, if you will.
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It's like something like you stamped it with my daughter's uh, uh initials, so that will get passed down to her, whether she plays it or not.
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My first custom putter was stamped with my son's initials and I get to pass that down to him.
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Everybody copies everybody, and this is her right here, and she'll probably yell at you, hi twin.
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But I think that's the thing thing, right, it's not necessarily everybody copies, it's about how much personality do you want to give and get in the game of golf.
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And that's what I love about you, craftsmen, because there's time involved and, uh, it takes time and you devote your time, yeah, to pass something along to us that we pass along to others.
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Sure, yeah, and that's the cool thing about, I think, having a putter.
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I mean, obviously I'm an advocate for that, everybody should buy a putter from me, but it's, I mean, maybe, maybe it is the, the personalization, and I've I've stamped so many people's initials or their kids' initials or dates into them or or just made them look cool or whatever.
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But then there's also the ability to come to me and say, hey, I want a flow neck that only has a quarter shaft of offset, and I want a perpendicular sight line and I want it to have 42 degrees of toe hang or whatever, and and just things that you can't find on the shelf.
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So that's what I think it opens up the door to, to just so many possibilities for serious players, for for people who want a collector's item, for you know, all kinds of different people.
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Yeah, I watched the, the, uh, the documentary that Eric Anders Lang did today about ping and how like crazy he was, you know, with the whole dot system and that's what you provide in a way right To people that you know red dot, orange dot, green dot yeah, Like Carson I would.
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That documentary was crazy.
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I never even I've never liked ping, but it's just doesn't fit my vibe.
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Uh, they obviously make great things, but it's like he provided a way for people for the custom route and that's what you do.
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Yeah, yeah, having that option out there was relatively unique and new to give people those those options.
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So that's right I mean everything you see on the shelf has a, has a flange line on it every blade.
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So like getting getting a top line or just a dot or no line or something like that.
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It just gets difficult to find.
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That's why and that's that's.
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Yeah, as I say, that's what I love about a lot of the putters you make too dave is because, like I've, I've followed you on instagram for a while and just seeing all the little, just intricate little custom stuff that you do whether it's the font of the goodwood, the oil can, um, it's also been pretty awesome to watch because I have three of your putters.
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Now I have the g6, I was gifted a g7 and then I I have the m2, um, yep, but just just recently you dropped your, your little um.
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What's that?
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The glockwood?
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I think it was, I think it was the name of it.
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Oh, yeah, yeah, like it's just, it's awesome to see how you've gone from like your normal answer style you know putters like that to dropping that putter and then the new mallets, now with the, with the weights you got inside that you can screw in and everything like it's it's been really cool to see how you've come like full circle from traditional designs to making your own like one-off putters and getting them, like you know, customized and milled certain ways.
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I think it's awesome what you've done.
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I'm a huge fan of your work, so I just wanted to get that out of the way.
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Appreciate it.
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How long did it take you to learn CAD?
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I mean that's not like just get CAD for dummies at the library and and design a putter.
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It's a little bit more involved in that now they're uh, what do people go youtube university um and a lot of facebook pages and forums, and I mean the learning, the CAD part and I am by no means an engineer.
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I have a good eye for artistic things.
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Numbers and me don't get along.
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So the fact that I have this industrial CNC machine back here, like it's amazing that I haven't just blown it up yet and crashed it a thousand times up yet and crashed it a thousand times, um, but yeah, the.
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So there's the cad portion of it, which is all the designing and modeling of a shape, but then there's the cam portion where you actually have to tell the machine what to do from a block of steel to produce what you want.
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That part is I'll never learn all of it, it's it's you learn something new every day with it.
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Um, that I lean heavily on lots of good, lots of good websites and forums out there where you just sit back and I have a million dummy questions, but so do other people and you can just kind of get information without you know actually looking like a dumbass on there do?
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you go in there in like incognito mode and and not let people know who you are, so someone doesn't go.
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What?
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well, and the cool, the other cool thing and I have to, you know, give credit to other people who have helped most other putter makers who do what I do at least the guys who are small enough or whatever.
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I've talked with plenty of them and we've shared things about, like, how did you machine that or what tooling are you using for this?
00:17:48.689 --> 00:18:00.251
And then we sit there and gripe about you know the customer service side of it and hated that asshole reach out to you for a putter because he ghosted me and this and that, and it happens a lot.
00:18:00.251 --> 00:18:05.671
So it's actually fun to be on that side of it too and you get a chance to talk to some of those people as well.
00:18:10.660 --> 00:18:10.881
Yeah, I was.
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I helped Ricky Johnson for a while with his, his stuff.
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He's in Texas and he is in the centrifuge business, and when oil was going nuts and he had, you know, 35 or 40 employees in a 25, 000 square foot warehouse and more money than he knew what to do with, all he did was play golf.
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And he's like I want to, I'm going to start making putters and, uh, and so he started it.
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I found him and, and we worked together for a while, but now he's uh, you know, with the, the financial crisis, with oil and and work and metals, uh, now he's down to like three employees and he's one of them, so he's working non-stop now instead of playing golf five days a week.
00:18:51.491 --> 00:18:55.267
So, but I I you're exactly right with the people reaching out.
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I mean, it was a every single day, five, six times a day.
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Hey, I'm an influencer, I'll get you 500 sales, no problem.
00:19:08.255 --> 00:19:09.036
It's hilarious.
00:19:09.036 --> 00:19:13.371
My favorite one is the new NIL thing.
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Man, I get people hey, I'm a second string kicker at a D3 school playing football.
00:19:20.431 --> 00:19:22.867
Do you do any NIL deals?
00:19:24.221 --> 00:19:27.047
What does that have to do with golf?
00:19:27.627 --> 00:19:28.670
Are you serious?
00:19:28.670 --> 00:19:30.032
Oh yeah.
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I feel old when I say but kids these days, man, they just think they can get anything and everything.
00:19:37.548 --> 00:19:39.906
I just have to laugh at it.
00:19:39.906 --> 00:19:42.188
The first few times it caught me off guard and now it is.
00:19:44.280 --> 00:19:45.424
Oh that's hilarious.
00:19:45.665 --> 00:19:46.589
Yeah, that's crazy.
00:19:48.299 --> 00:19:51.008
Playing South Dakota state community college.
00:19:51.730 --> 00:20:00.570
I think it's I think it's awesome that it's self-determined, self-taught Like I love that stuff, because I feel like that's missing a lot nowadays.
00:20:00.570 --> 00:20:04.930
It's like, you know, I try and teach my son that, like, hey, I need help with this.
00:20:04.930 --> 00:20:07.645
Nowadays, it's like you know, I try and teach my son that, like hey, I need help with this.
00:20:07.645 --> 00:20:14.344
No, I'll figure it out, you know, and you did that and and that's that's a way of if you want to do something like research, it figure it out.
00:20:14.344 --> 00:20:15.065
And you did that.
00:20:15.065 --> 00:20:16.568
That's incredible.
00:20:16.568 --> 00:20:17.691
I think I love that.
00:20:18.112 --> 00:20:19.742
Thank you yeah, I mean it's.
00:20:19.742 --> 00:20:24.252
It's a combination of a lot of being around a lot of the right people.
00:20:24.252 --> 00:20:26.679
I mean, my dad raised me.
00:20:26.679 --> 00:20:40.944
We were always doing projects outside or working with my hands and stuff like that, so that came naturally, and then again just I gifted with some artistic ability, but, um, but also meeting the right people along the way at the right time.
00:20:40.944 --> 00:20:45.520
So after actually I left the golf industry, I worked for a beer distributor.
00:20:45.520 --> 00:20:46.643
I sold craft beer.
00:20:46.643 --> 00:20:52.711
Um, so learn learned a lot about um.
00:20:53.053 --> 00:20:55.221
You love my wall with all my tin signs up here.
00:20:55.221 --> 00:21:00.557
Um I, uh, I learned a lot about like inventory stuff.
00:21:00.557 --> 00:21:06.107
I mean that seems really basic, but but going into different stores and seeing how it's part of everything.
00:21:06.308 --> 00:21:08.894
Yeah, absolutely Necessary.
00:21:09.000 --> 00:21:13.983
And then from there, I actually bought material for a machine shop and I didn't know anything about machining.
00:21:13.983 --> 00:21:22.044
But I got to be friends with some of the engineers and everything and learned some of the CAD and then the engineering part of it and learned about the different materials and the process of machining.
00:21:22.044 --> 00:21:30.925
So everything along the way has kind of all come together and yeah, pretty happy, never want to work for anybody else but myself now.
00:21:30.925 --> 00:21:32.490
So there you go, exactly.
00:21:33.099 --> 00:21:35.890
So how many different finishes are you offering right now?
00:21:37.799 --> 00:21:41.900
So it depends on what steel type you're selecting.
00:21:41.900 --> 00:21:59.333
But in stainless steel I can just do the standard b blasted satin and then I have like a torch bronze finish that I offer um, and then with carbon steel um, you can get a satin b blasted finish too, or I can give it a raw look that has a little bit of rust with it.
00:21:59.333 --> 00:22:11.055
There's a gun blue option and then I offer the, the torched and oiled option, which is more like a satin charcoal kind of.
00:22:11.779 --> 00:22:13.465
A little bit more uniform finish.
00:22:14.407 --> 00:22:18.549
Yeah, yeah, that one's pretty popular for sure.
00:22:18.549 --> 00:22:24.271
And then the last one is the what do I call it?
00:22:24.271 --> 00:22:26.271
The acid wash finish, that's.
00:22:26.271 --> 00:22:29.410
Jeremy so that one was kind of like came up by mistake.
00:22:29.410 --> 00:22:32.263
There's a lot of fine like.
00:22:32.263 --> 00:22:33.849
I'm sure you guys have seen it in person.
00:22:33.849 --> 00:22:36.787
There's a lot of detail in that one, A lot of little spots and everything on it.
00:22:36.787 --> 00:22:38.707
It just makes it interesting looking.
00:22:38.859 --> 00:22:40.763
Oh, we won't tell you what he did to it.
00:22:40.763 --> 00:22:52.226
It's not forever, it is bright, you know I can imagine, there was a little bit of glare the the amount.
00:22:52.226 --> 00:22:57.074
How much oil did you soak those in before you wrapped them up?
00:22:57.074 --> 00:23:02.188
Because when we unwrapped those, like I had, my entire shop was coated in oil.
00:23:02.188 --> 00:23:10.146
I went to put some some tape on the putter, you know to put the grip on, and the tape just fell off.
00:23:10.146 --> 00:23:14.068
I'm like there's everywhere.
00:23:15.421 --> 00:23:26.415
The last thing I want is to have a pretty putter like that and it shows up to somebody and it's gotten like oxidizing and it's just dull and rusty and which which it can happen absolutely.
00:23:26.415 --> 00:23:30.567
So I just take some spray it actually with pam and wrap it in saran wrap.
00:23:30.567 --> 00:23:43.362
So pam it might be a little bit of a cleanup, but at least it's not rusted and a good looking finish is ruined I thought that was like 10 30.
00:23:43.602 --> 00:23:45.606
I have this w30.
00:23:45.606 --> 00:23:46.670
It was that's so funny.
00:23:46.710 --> 00:23:49.886
Like everything's coated in oil here, so I don't think about the end user.
00:23:49.886 --> 00:23:55.506
When they get it, they probably got this out of curiosity.
00:23:55.546 --> 00:23:59.932
Is that how you came up with the the oil can logo like what's?
00:23:59.932 --> 00:24:02.461
Is that the origin of the oil can logo?
00:24:02.582 --> 00:24:20.285
yeah, part of it, because I was a big fan of, and still am big fan of, carbon putters and it's just like I wanted a logo that wasn't like when you first see it you don't think of golf, but as you become familiar with the brand like, you recognize it immediately, and I just wanted something real simple.
00:24:20.445 --> 00:24:23.911
So that's a great, great way to have it on there.
00:24:23.911 --> 00:24:25.593
Love it, thank you.
00:24:25.593 --> 00:24:26.394
The raw when.
00:24:26.394 --> 00:24:30.307
When you do these raw finishes um, yep what.
00:24:30.307 --> 00:24:32.814
Oh yeah, you can see my, my quad dots.
00:24:32.814 --> 00:24:41.546
I had fun today nerd, nerd are you doing anything to these, or is this just when it comes off the machine, it's very bright.
00:24:54.522 --> 00:24:55.867
It would not be playable.
00:24:55.867 --> 00:25:06.344
So I actually do sandblast or glass bead blast it, and then I take like a red 3M pad and I just scuff it up a little bit and then I dip it in water and then you can add some.
00:25:06.344 --> 00:25:08.635
There are all kinds of different concoctions people come up with.
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